FARFETCH - Conscious Luxury Trends

Conscious Luxury Trends

2020 was the year that Covid-19 came to dominate the lives of consumers across the globe. Customers moved online, marking a rapid, exponential growth in online luxury sales. At FARFETCH we detected a marked change in our customer behaviour — specifically an amplification of already growing trends, with consumers increasingly interested in the social and environmental impacts of their fashion choices.

As the global platform for the luxury industry, we decided to delve further into how consumers are engaging with sustainable ways of shopping and how brands, boutiques and the luxury sector as a whole are responding. The result is our first annual Conscious Luxury Trends Report. We hope the report will help the industry to understand and act on the key drivers of change – empowering everyone to think, act and choose positively. It's all part of our Positively FARFETCH mission.

Thomas Berry, Director of Sustainable Business, FARFETCH

Find out what FARFETCH means by 'Conscious' here

IMPORTANT NOTE:This site and the related conscious luxury trends report (“Conscious Luxury Trends”) contain forward-looking statements regarding our future business expectations and goals, which involve risks and uncertainties. Actual results may differ materially from the results anticipated depending on a variety of important factors, including without limitation the risks detailed in our filings with the U.S. Securities and Exchange Commission. In relation to the Conscious Luxury Trends report, we are (wholly or in part) reliant on public sources of information and information provided by our own suppliers and business partners. Further, our ability to verify such information (whether now, in the past, or in the future) may be limited by the integrity of the underlying data available at the relevant point in time and the status and evolution of global, supranational and national laws, guidelines and regulations in relation to the tracking and provision of such data. Therefore, such information is provided on a reasonable efforts basis and is subject to change. For more information, please see our Conscious Luxury Trends report.

FARFETCH uses a set of independently backed criteria to qualify what we classify as ‘Conscious’ product on our platform. This leverages established and widely recognised standards and certifications on sustainable materials and business practice in fashion. The products must be one of the following:

1. Products made of sustainable or certified materials (e.g. organic, recycled and upcycled fabrics, low impact cellulosic materials, etc.)

2. Products that have been created via a certified production process

3. Products that are pre-owned

4. Products that belong to a brand that scores well with ethical rating agency Good on You

Read more about our Conscious criteria here

The Big Picture

Mobilized into Action

The Industry Responds

A Global Phenomenon

The Unstoppable Rise of Pre-owned

Closing The Circle

Conscious Closet

Just The Beginning

Act Positively

About FARFETCH