2020 was the year that Covid-19 came to dominate the lives of consumers across the globe. Customers moved online, marking a rapid, exponential growth in online luxury sales. At FARFETCH we detected a marked change in our customer behaviour — specifically an amplification of already growing trends, with consumers increasingly interested in the social and environmental impacts of their fashion choices.
As the global platform for the luxury industry, we decided to delve further into how consumers are engaging with sustainable ways of shopping and how brands, boutiques and the luxury sector as a whole are responding. The result is our first annual Conscious Luxury Trends Report. We hope the report will help the industry to understand and act on the key drivers of change – empowering everyone to think, act and choose positively. It's all part of our Positively FARFETCH mission.
Thomas Berry, Director of Sustainable Business, FARFETCH
Find out what FARFETCH means by 'Conscious' here
1. Products made of sustainable or certified materials (e.g. organic, recycled and upcycled fabrics, low impact cellulosic materials, etc.)
2. Products that have been created via a certified production process
3. Products that are pre-owned
4. Products that belong to a brand that scores well with ethical rating agency Good on You
Read more about our Conscious criteria here