A Global Phenomenon
Worldwide, people are choosing more consciously
Sustainability is not a movement emerging just in specific geographies or cultures — luxury shoppers globally are choosing to act more sustainably in their shopping behavior. But the picture is not uniform, it’s nuanced, with certain brands resonating in some countries and huge growth across the Conscious proposition in other places.
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Conscious countries mapped
Explore the world to see where growth in sustainable shopping is happening fastest and which brands are gaining success in those places.
Source: FARFETCH marketplace sales data
Spotlight
Asian countries are demonstrating a forward-thinking approach to Conscious brands, often adopting emerging labels before the rest of the world
66% more of Asia’s GMV comes from emerging Conscious brands vs the rest of the world. Asia also over-indexes in Conscious jewelry and watch sales.
Anouki
GMV +720% YoY
Bode
GMV +235% YoY
Chopova Lowena
GMV +209% YoY
By Walid
GMV +61% YoY
Growth of Conscious shopping is strong across the major luxury markets. Mexico saw the most spectacular growth
This is likely due to a growing middle class, increasing adoption of e-commerce associated with deeper broadband penetration and a few conscious brands that have resonated very well in Mexico, such as Veja.
#1 Mexico
GMV +341% YoY
#2 Germany
GMV +191% YoY
#3 China
GMV +188% YoY
Pre-Owned
In pre-owned, the top 3 markets drove 43% of sales
Source: FARFETCH internal data
Whilst we see the largest acceleration of growth in a diverse set of markets
#1 Saudi Arabia
GMV +227% YoY
#2 Switzerland
GMV +208% YoY
#3 Japan
GMV +202% YoY
Climate change is a truly global issue and one that affects every nation on Earth. Conversely, every nation on Earth and the businesses that operate within them can effect positive change regarding the issue
At FARFETCH, we see a shift to low-impact products as key to luxury fashion’s role in reducing global warming. To that end the Fashion Pact, of which FARFETCH is a signatory, is committed to combining efforts across its 60+ signatories to hit multiple targets, that include transitioning 25% of key materials to lower climate impact sources by 2025. Acting individually, FARFETCH expects to become climate positive by 2030, achieving net-zero emissions by reducing our footprint in line with science-based targets, offsetting unavoidable emissions, and supporting our wider value chain (outside of our footprint boundary) to achieve additional carbon reductions.