Data and insights to power positive change in the luxury industry

Conscious Luxury 22

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Active luxury consumers


s millions

of visits each year


Countries and territories served


Brands from over 1,400 luxury sellers


Brand partnerships


Of the world's leading retailers

Source: FARFETCH marketplace data, as of 31 Dec 2021

Foreword by Thomas Berry,Senior Director of Sustainable Business at FARFETCH

FARFETCH has a massive consumer audience and their interaction with our products and services gives us a unique and incredibly valuable view on the luxury customer of today. For this report, we’ve looked at the data that results from all those interactions to provide a year-long snapshot of the attitudes and behaviors of our audience through the lens of sustainability.

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Key takeaways that our data suggests


Shopping for conscious products is rising in popularity across the globe. The profile of customers buying conscious items largely matches those of an average FARFETCH customer.


Buying quality pieces with longevity is a focus for FARFETCH consumers — they see it as part of their efforts to shop more sustainably.


Demand for luxury pre-owned is growing, increasingly attracting high-value customers looking for an element of rarity, often from iconic brands. Spend on pre-owned is expected to continue to rise.


Many luxury brands are pushing forward with measures to improve their sustainability performance, but the measures taken are still at an early stage. For others, there is still much to be done.


Innovation in data and technology will be key in helping luxury businesses make their practices more conscious. Third-party powered, out-of-the-box solutions are increasingly emerging and can become enablers for this.

Important note:

This conscious luxury 22 report (the “Conscious Luxury 22 Report”) contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this Conscious Luxury 22 Report that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our 2030 goals, expectations about our business and the luxury industry, our environmental, social and governance goals and initiatives, including with regard to diversity and inclusion and responsible sourcing, planned activities and objectives, our strategic priorities and objectives, future and current trends in the luxury fashion industry, the preferences of consumers and luxury sellers concerning environmental, social and governance matters, demographic trends, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate,” “likely,” “see” and similar statements of a future or forward-looking nature. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the impact of the COVID-19 pandemic on our business operations, the increasing impact of and focus on environmental, social and governance matters could increase our costs, harm our reputation and adversely affect our financial results, and the other important factors discussed under the caption “Risk Factors” in our Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission (“SEC”) for the fiscal year ended December 31, 2021, as such factors may be updated from time to time in our other filings with the SEC, accessible on the SEC’s website at and on our website at In addition, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements that we may make. You should not rely upon forward-looking statements as predictions of future events. In addition, the forward-looking statements made in this Conscious Luxury 22 Report relate only to events or information as of June 16th, 2022, the date of this Conscious Luxury 22 Report. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

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