Methodology

Reporting Period

This report was created based on data from various internal sources that relate to the FARFETCH marketplace only. Aside from the customer survey data, it is focused on the period 1 January to 31 December 2021.

Approach

The data results are taken from the millions of interactions of luxury consumers globally with the FARFETCH marketplace's website, app and services. It includes sales data and user analytics data that takes in global browsing and search behavior on the FARFETCH website and app. Comparative data in this report refers to data for the period 1 January to 31 December 2021 relative to the data for the period 1 January to 31 December 2020, unless stated otherwise.

In April 2022 we sent a survey to a panel of FARFETCH customers in 13 countries around the world, to gain a better understanding of their current attitudes to the subjects covered in the report, including sustainability, pre-owned and circularity within luxury fashion. There were 398 respondents to the survey and their responses are shown in the report.

For the video element of the report, we interviewed representatives from luxury businesses that sell through the FARFETCH marketplace, including multibrand retailers and brands with which FARFETCH has a direct commercial relationship. For the Future chapter, we also spoke to FARFETCH senior team members with relevant specialisms and representatives from some of the companies we partner with to enhance our conscious offering to both consumers and luxury businesses.

In the Luxury Brands section of the report, we leveraged data supplied by Good On You on fashion brands selling on FARFETCH. Good On You is the universally trusted source for sustainability ratings in fashion and partners with FARFETCH to validate our conscious Product Criteria, rate the holistic sustainability performance of brands and much more.

Low energy design and development

The website for Conscious Luxury 22 was designed to offer users a low-energy version. The aim of this is to reduce the amount of carbon emissions created in producing and powering it. For context, a significant proportion of the world's electricity generation is required to power the internet's data centers globally. Alongside renewable electricity-powered hosting, reducing the page weight of the site (removing higher resolution images and animations, and disabling videos) means less electricity is required, which minimises its carbon impact.

Important note:

This conscious luxury 22 report (the “Conscious Luxury 22 Report”) contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this Conscious Luxury 22 Report that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our 2030 goals, expectations about our business and the luxury industry, our environmental, social and governance goals and initiatives, including with regard to diversity and inclusion and responsible sourcing, planned activities and objectives, our strategic priorities and objectives, future and current trends in the luxury fashion industry, the preferences of consumers and luxury sellers concerning environmental, social and governance matters, demographic trends, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate,” “likely,” “see” and similar statements of a future or forward-looking nature. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the impact of the COVID-19 pandemic on our business operations, the increasing impact of and focus on environmental, social and governance matters could increase our costs, harm our reputation and adversely affect our financial results, and the other important factors discussed under the caption “Risk Factors” in our Annual Report on Form 20-F filed with the U.S. Securities and Exchange Commission (“SEC”) for the fiscal year ended December 31, 2021, as such factors may be updated from time to time in our other filings with the SEC, accessible on the SEC’s website at www.sec.gov and on our website at http://farfetchinvestors.com. In addition, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements that we may make. You should not rely upon forward-looking statements as predictions of future events. In addition, the forward-looking statements made in this Conscious Luxury 22 Report relate only to events or information as of June 16th, 2022, the date of this Conscious Luxury 22 Report. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.

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