FARFETCH - LUXURY KIDSWEAR REPORT

How a new, social-savvy generation of parents may be shaping luxury kidswear

Explore Nine Key Stories

From 'Mini-me' to the emergence of 'Kidfluencer' culture, many of the trends that appear to be influencing luxury kidswear today sprung up on social media. What can FARFETCH data tell us about consumer and industry involvement in these?

New-Gen Parents

A cohort of millennial parents seems to be a new driving force in luxury kidswear consumption.

Kidfluencers & Sharenting

Two very modern social phenomena that are influencing how parents shop.

Mini-Me

It's the social media trend that began in China and went global. Here's how one FARFETCH customer does it.

Pandemic Shopping

Covid-19 seems to have changed the way kidswear consumers are shopping. What can FARFETCH data tell us about that change?

Covid Trends

The pandemic may have created a remarkable sales period for baby items and outerwear. Find out more.

The Big Events

Eid and Children's Day have become kidswear boom periods in specific regions. Here's the data.

Kids Streetwear

Streetwear for kids is on the rise at FARFETCH. Here's what our data tells us about its success.

FARFETCH Kids Turns Five

The numbers and story behind the first five years of kidswear on FARFETCH.

What's Next?

Where does FARFETCH believe that luxury kidswear is heading? We talk to two figures of authority to find out.

FARFETCH - Luxury Kidswear Report
© Copyright 2021 FARFETCH UK Limited. All rights reserved.

IMPORTANT NOTE:

This Luxury Kidswear Report 2021 contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this Luxury Kidswear Report 2021 that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our future business expectations, plans, and goals regarding luxury kidswear, future and current trends in the luxury kidswear industry, the preferences of consumers and luxury sellers concerning luxury kidswear, demographic, social media and consumer trends, the preferences of consumers and luxury sellers concerning sustainability, the environment and our Conscious offering, consumer trends in relation to religious and secular holidays, the impact of the COVID-19 pandemic and trend toward online purchases, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate,” “likely,” “see,” “appear,” “seem,” and similar statements of a future or forward-looking nature. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the impact of the COVID-19 pandemic on our business operations and the other important factors discussed under the caption “Risk Factors” in our filings with the U.S. Securities and Exchange Commission, as such factors may be updated from time to time. In addition, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements that we may make. You should not rely upon forward-looking statements as predictions of future events. In addition, the forward-looking statements made in this Luxury Kidswear Report 2021 relate only to events or information as of September 29th, 2021, the date of this Luxury Kidswear Report 2021. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.


METHODOLOGY:

This report has been created, based on data pulled from various internal sources at FARFETCH, including sales data and on-site customer search data.In July 2021 we surveyed a panel of FARFETCH customers to gain a better understanding of their attitudes to some of the subjects covered in the report. We spoke directly to relevant boutiques, brands, customers and influencers within the FARFETCH network to gain first-hand perspectives for the video elements of the report.

FARFETCH
Luxury Kidswear Report

IMPORTANT NOTE:

This Luxury Kidswear Report 2021 contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. All statements contained in this Luxury Kidswear Report 2021 that do not relate to matters of historical fact should be considered forward-looking statements, including, without limitation, statements regarding our future business expectations, plans, and goals regarding luxury kidswear, future and current trends in the luxury kidswear industry, the preferences of consumers and luxury sellers concerning luxury kidswear, demographic, social media and consumer trends, the preferences of consumers and luxury sellers concerning sustainability, the environment and our Conscious offering, consumer trends in relation to religious and secular holidays, the impact of the COVID-19 pandemic and trend toward online purchases, as well as statements that include the words “expect,” “intend,” “plan,” “believe,” “project,” “forecast,” “estimate,” “may,” “should,” “anticipate,” “likely,” “see,” “appear,” “seem,” and similar statements of a future or forward-looking nature. These forward-looking statements are based on management’s current expectations. These statements are neither promises nor guarantees, but involve known and unknown risks, uncertainties and other important factors that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements, including, but not limited to, the impact of the COVID-19 pandemic on our business operations and the other important factors discussed under the caption “Risk Factors” in our filings with the U.S. Securities and Exchange Commission, as such factors may be updated from time to time. In addition, we operate in a very competitive and rapidly changing environment. New risks emerge from time to time. It is not possible for our management to predict all risks, nor can we assess the impact of all factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements that we may make. You should not rely upon forward-looking statements as predictions of future events. In addition, the forward-looking statements made in this Luxury Kidswear Report 2021 relate only to events or information as of September 29th, 2021, the date of this Luxury Kidswear Report 2021. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.


METHODOLOGY:

This report has been created, based on data pulled from various internal sources at FARFETCH, including sales data and on-site customer search data.In July 2021 we surveyed a panel of FARFETCH customers to gain a better understanding of their attitudes to some of the subjects covered in the report. We spoke directly to relevant boutiques, brands, customers and influencers within the FARFETCH network to gain first-hand perspectives for the video elements of the report.

© Copyright 2021 FARFETCH UK Limited. All rights reserved.
FARFETCH - LUXURY KIDSWEAR REPORT
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